Why Email Marketing is important in 2023? Useful for beginners.

why email marketing is important

Emailing hasn’t lost its attractiveness even in the social media era. The best method for reaching out to new prospects and increasing sales conversions is still email marketing.

Email marketing is a fantastic way to use email communication to connect with potential leads and enhance relationships with current customers.

In this blog, we will help you in understanding every aspect of email marketing and we promise you that this blog would be sufficient for you to understand why email marketing is important. 

But first I would like to address the most basic questions about this subject.

let’s get into it.


Welcome to this blog. In this particular blog, we will learn how to do email marketing. Many people perceive that email marketing is no longer used or that whatever we send emails is not targeted and the returns from email marketing are not good. Guys this is a big misconception.

We will remove this misconception in this particular blog. Many people who are in this field, also often complain that email marketing is a much-underrated practice of digital marketing. Too Many People Aren’t Doing Email Marketing, they Should.

And even if they are doing it, they are doing it like spamming and that’s what they call email marketing. Spamming in email marketing means if, For example, you provide coaching for Accountancy and took the emails of class 11 students from someone. And then you started sending emails to those emails. The students who were there did not give you their mail id directly. So these emails have no value. So guys this will not give you any performance.

This is a misconception that we will remove through this blog and will teach you how to do email marketing.

What Is Email Marketing?

why email marketing is important

In this activity, we send emails with advertisements and other content to predetermined email addresses’ inboxes. Email marketing is more than just sending emails. It has a lot of tools and strategies.


An extremely successful digital marketing tactic is emailing prospective customers and clients. Effective marketing emails increase sales by converting prospects into customers.

Does email marketing really work?

statistics 4

The above mentioned data represents that email marketing is helping businesses in generating revenue worldwide.  It is much underrated practice in digital marketing. Overall, email marketing is highly successful form of digital marketing that can generate huge amount of return on investment made.

So we have to invest in email marketing as well. We have to invest in software, tools, subscriptions, and all these things because here you do not send from Gmail. If you have two or three customers then you can send through Gmail but it has a lot of limitations because it is not an email marketing software.

We send emails to two people one is prospects and one is customers. Now you must be thinking that why should we send it to the customer as he is already our customer? See our previous customers know about our brand. They have taken our product or service once. So if we come up with a new product or service. So we have the email address of this existing customer and can directly do email marketing.

It is not that email marketing is done only to generate new customers, sometimes we also do remarket to our old customers through email marketing. So if we have any old customers then we can send them emails for many things like many offers, products, services, cross sales, etc.

All these things maintain a relationship with the customer so that we can do business with him in the future. Email marketing can be a medium of communication; we do not always go to sell our goods in email marketing.

Why email marketing is important?

Email Marketing works if you are doing it in the right way. Email marketing is very important if you want to grow your business online and many of us are not aware of its importance. So, the following are some importance of email marketing:- 

1. Email marketing is cost-effective and the return on investment in email marketing is more than any other digital marketing practice but there is a condition in this that we have to do email marketing and not spamming.

2. Email marketing process can be automated and email software is very efficient. The automation sequence is not created repeatedly, it is created only once. E.g. we sent a mail to an email address. After this, we will create an automation which means that for those people to whom the email has been sent, an email will be sent again to them after 2 days. It means to say that this process can be automated; we do not need to do it again and again.

3. Email marketing makes it easy to personalize content for better response rates. This means to say that when you get mail and you are called by your name in it, you do not feel that robotic. If a point is made toward you in the emails, then we assume that these emails are highly personalized.

4. You can quickly and easily measure your email marketing efforts. We have all the analytics in email marketing like how many emails we sent, how many emails were opened, how many bounced, and how many reached but were not opened. From all these things, we can know how our email marketing campaign is performing.

What are the benefits of email marketing?

  1. Cost-Effective – Email marketing is cost-effective for the business. The cost of email marketing is much lower than other digital marketing practices. There is no advertising fees, printing media, or space cost.
  2. Flexible design – Another benefit of email marketing is a flexible design. In email marketing, you can send plain text, graphic, or attached file whichever suit your audience or customers.
  3. Scalable – Email marketing is used to market your product and services to a large scale of audience. It is a very effective practice of digital marketing in which we can generate more revenue as compared to other marketing practices.
  4. Personalization and segmentation – Another Benefit of Email marketing is personalization and segmentation. Email marketing is used to personalize the message and segment the market list so that interested customers can receive updates regarding any product or services, offers, etc.
  5. Shareable – Email marketing has made it easy for a customer to share content. It helps in influencing new customers to become followers of the company or brand.
  6. Environment-Friendly – Email marketing is safe for the environment as everything is performed digitally and no natural resources are harmed like printing posters etc.

What are the limitations of email marketing?

  1. Spamming – The main limitation of email marketing is spamming. If you want to send an email to your customer then first you have to take permission from them. Even if you have permission, some people consider your commercial mail spam. If you send a lot of mail then it has a negative impact on the mind of the customer for the company and he will unsubscribe.
  2. Deliverability Issue – The deliverability issue is huge in email marketing. Sometimes your mail does not reach your intended audience.
  3. Shut down your site – when the server customer reports your mail as spam, the email provider may report you or our company to a web host. If the host agrees that you have been spamming people, it could shut down your site.
  4. Design issue – Email marketing also comes with a design problem which is also its main limitation of it. Your mail should be designed in such a way that it looks the way it should on all other devices.
  5. Resources and Skills – For a successful email campaign you must ensure that you have the right design marketing list. If you don’t have these skills then you can outsource these elements which will increase your cost.


In conclusion, we would like to conclude that Email Marketing is necessary and plays an important role to grow your online presence so that you can reach your target audience and can generate revenue.

Email Marketing is cost-effective and environment-friendly as compared to offline marketing of business because offline marketing requires a large investment and it also exploits nature.

In email Marketing, any kind and size of business whether small – medium scale or large scale can grow their business digitally as the entry barrier is low and cost-friendly.

Moreover, email Marketing has made it possible for businesses to monitor their growth through various analytic tools.


Q-1. Why email marketing is important for e-commerce?

E-commerce needs email marketing because it offers a targeted, affordable means of reaching and retaining customers, boosting sales, and raising brand awareness. E-commerce businesses can nurture leads, upsell and cross-sell products, and keep customers with pertinent content and promotions by using personalized and automated email campaigns.

Q-2. Why email marketing is important for small businesses?

Small businesses should use email marketing as it gives them a cost-effective way to connect with their target market, build relationships, increase brand awareness, and follow up on leads. measurable results. Moreover, it provides a targeted and personalized advertising and communication platform to increase sales and build customer loyalty.

Q-3. What is the future of email marketing?

Email marketing is anticipated to become more data-driven, automated, and personalized in the future. Email marketing is likely to become even more sophisticated as artificial intelligence and machine learning develop, enabling companies to send their audience incredibly targeted and pertinent messages. Email recipients may see an increase in the use of virtual and augmented reality, which will make emails more interactive and interesting.

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