Digital marketing salary in India. The 6 Highest-Paying Digital Marketing Jobs in India 2023.

Digital marketing salary in India

Digital marketing is an excellent career option as the demand for digital marketing is increasing day by day due to its benefits for businesses and companies. Digital marketing allows you to get a job at a company, work as a freelancer, or advertise your own business. 

We promise you that this blog would be sufficient for you to know “digital marketing salary in India.”

But first I would like to address the most basic questions about this subject.

Let’s get into it.


Questions about digital marketing salaries in India and how to reach millions are frequently asked. Everyone desires a better and healthier lifestyle, so they all want to increase their income. However, many people are not clear about digital marketing salaries in India.

Many people think that the salary of digital marketers in India is quite cheap. We will do our best to answer each of these questions. We have tried our best to impart all our expertise and experience in this lucrative industry to you and we guarantee that this article will be useful to you. Let’s start. 

Importance of digital marketing in today's economy:

Earlier when people used to go out on the road so they used to see the ads up on the hoardings. But nowadays instead of looking at hoardings outside, people look at advertisements on their phones below. The phone is a digital product. Mobile users are increasing day by day and the company has also increased the spending on digital ads. We have more than 658 million internet users. This means some countries do not have as much a population as our only internet users. So when everything is digital, the whole world is transferring to digital, then digital careers are bound to grow.

Digital marketing is essential in economic terms for several reasons:

  • More dependency on digital channels: The COVID-19 epidemic has pushed the move to online purchasing and other digital channels, and this trend is expected to continue long after the pandemic is over. As a result, to acquire and connect their consumers, businesses of all sizes must have a strong foothold on digital media.
  • Greater competitiveness: Because the internet has made it simpler for firms of all sizes to achieve a worldwide audience, competitiveness in many industries has increased. Businesses may use digital marketing to stand out in a competitive environment and attract their target audience.
  • Cost-effective: Because it allows businesses to target particular demographics and measure the performance of their efforts, digital marketing may be a cost-effective approach for them to attract and connect with their target audience.
  • Customization: Businesses may customize their marketing efforts through digital marketing to attract and connect with their intended audience in a more focused and effective manner.
  • User insights: Digital marketing may give organizations significant insights into their consumers’ behavior, preferences, and requirements, allowing them to properly understand their users and enhance their goods and services.

Overall, digital marketing is critical in today’s economy because it enables firms to contact and connect their consumers through digital channels, compete well in an overcrowded industry, and get useful insights into customer behavior.

Digital marketing salary in India:

Digital marketing salary in India

The agenda of this blog is to introduce you to the truth about Digital Marketing Jobs and Salaries. Many institutes that sell courses will say that you can earn lots of money in this lucrative field. This is true but this depends on several factors.

Salaries for digital marketing experts in India will vary based on a variety of criteria such as the precise role, the organization, the industry, the area, and the individual’s degree of knowledge and experience. Skills are the most important factor that decides the salary in any organization. If you are a master in a particular field you can easily beat your competition.

According to Glassdoor pay statistics, the average annual pay for a digital marketing expert in India is INR 4,01,847. (as of December 2021). Salary ranges for digital marketing specialists can range from INR 3,00,000 to INR 5,00,000 for entry-level jobs to INR 6,00,000 to INR 12,00,000 or higher for more advanced jobs.

Other elements that might influence digital marketing salary structure in India include:

  • Individuals with master’s degrees in marketing or a similar industry may be able to earn more than individuals with simply a bachelor’s degree.
  • Digital marketing experts with better skills may be paid more than individuals having fewer skills.
  • Digital marketing experts who operate in areas where their skills and knowledge are in great demand, such as technology or healthcare, may be able to fetch better pay.
  • Salaries for digital marketing experts might vary based on where they work, with workers in larger cities or high-cost-of-living locations typically earning more than those in smaller places.

The various types of digital marketing jobs and their salaries in India:

You will be employed in a certain industry if you have worked in digital marketing from the start. As you gain more experience, you will progress and be given a variety of responsibilities. Furthermore, you will be fully responsible after having worked in the industry for at least five years.

From entry-level to executive roles, India offers a variety of digital marketing careers. The following are some of the most in-demand types of digital marketing jobs in India:

1. Digital marketing managers are in charge of establishing and implementing digital marketing strategies, overseeing campaigns, and evaluating data to enhance results.

Digital Marketing Manager salary in India ranges₹ 3.0 Lakhs to ₹ 18.0 Lakhs

Average annual salary – ₹ 6.4 Lakhs

Digital marketing managers salary

2. Social media experts are in charge of maintaining and increasing a company’s social media presence, which includes devising and executing social media campaigns, generating and curating content and connecting with followers.

Social Media expert’s salary in India ranges – ₹ 2.0 Lakhs to ₹ 8.3 Lakhs

Average annual salary – ₹ 4.0 Lakhs.

Social media experts salary

3. SEO professionals are in charge of optimizing websites and content for search engines to increase exposure and traffic.

SEO professionals salary in India ranges – ₹ 2.4 Lakhs to ₹ 7.8 Lakhs

Average Pay scale for an SEO expert in India – 3.1 Lakhs per annum.

SEO professionals salary

4. Email marketing experts are in charge of establishing and implementing email marketing campaigns, which include generating email lists, designing and composing emails, and assessing campaign performance.

Email Marketing Specialist salary in India ranges – ₹ 1.8 Lakhs to ₹ 10.1 Lakhs

Average annual salary – ₹ 4.1 Lakhs

Email marketing experts salary

5. Content marketing experts are in charge of developing and managing content that is intended to impress and hold consumers while also driving lucrative customer response.

Content Marketing Specialist salary in India ranges – ₹ 2.4 Lakhs to ₹ 16.5 Lakhs

Average annual salary – ₹ 6.0 Lakhs.

Content marketing experts salary

6. PPC specialist are in charge of managing pay-per-click (PPC) advertising campaigns, which include creating advertisements, targeting certain audiences, and assessing campaign outcomes.

PPC Specialist salary in India ranges – ₹ 3.0 Lakhs to ₹ 9.9 Lakhs

 Average annual salary – ₹ 5.4 Lakhs

PPC specialist salary

These are just a few instances of the various sorts of digital marketing jobs accessible in India. Other careers that may be available include digital marketing coordinators, digital marketing strategists, and e-commerce experts.

Skills required for a successful digital marketing career in India:

skills required for a successful digital marketing career

Many people have this misconception that digital marketing means coding, graphic designing, or mastering one digital marketing approach.

A wide range of expertise is required for a successful digital marketing profession in India, including:

  • Communication abilities: Digital marketers must be able to convey their thoughts and strategies to clients and coworkers, as well as the outcomes and insights from their programs to relevant parties.
  • Project management skills: Because digital marketers frequently manage many projects and campaigns at once, they must have great project management abilities to keep them organized and on schedule.
  • Technological skills: To properly execute their campaigns, digital marketers must be knowledgeable in several digital tools and technology, such as social networking platforms, content management systems, and analytics tools.
  • Strategic thinking: To design effective campaigns that meet their company goals, digital marketers must be capable to plan strategically and strategize for the long term.
  • Analytical abilities: Digital marketers must be able to examine data and metrics to determine how their campaigns are doing and what changes must be made to improve outcomes.
  • Creativity: To differentiate themselves and connect with their audience, digital marketers must be able to come up with unique and innovative ideas for campaigns and content.
  • Geographic understanding: Digital marketers working in India may need to grasp the local market as well as the special wants and interests of Indian customers.

Overall, these are only a few aspects of the abilities required for a successful career in digital marketing in India. SEO, PPC, email marketing, and copywriting abilities are examples of additional talents that may be required depending on the profession and sector.

Importance of digital marketing education in India:

Importance of digital marketing education in India

As we all know that the future of digital marketing is bright and this lucrative field has the potential to generate a good amount of income which can help an individual to earn his/her livelihood. In India, there is very limited career option and the competition is very much. So, Digital marketing education will provide variety in career options as well as it less competitive among other job professions.

Digital marketing education is essential in India for several reasons:

  • Great requirement for digital marketing skills: As companies of all sizes increasingly depend on digital platforms to connect and interact with their clients, digital marketing skills are all in great demand in India. As a result, there is an increasing demand for professional digital marketers who can assist firms in reaching and engaging their target audience.
  • Career opportunities: Because it gives a strong foundation in marketing concepts and digital technology, digital marketing education can help students achieve a prosperous career in digital marketing.
  • Personal and professional development: Individuals may benefit from digital marketing education by improving their skills and knowledge in this continuously changing industry, which can promote career growth.
  • Competitive advantage: Education in digital marketing may provide individuals with a competitive edge in the job market by indicating a dedication to learning and remaining current with the newest trends and technology.

Overall, digital marketing education is critical in India because it may assist individuals in pursuing a successful career in digital marketing, improving their skills and knowledge, and gaining a competitive advantage in the job market.

Various ways to enter the digital marketing field in India:

various ways to enter the digital marketing field in India

Let us assume that you have done a digital marketing course of at least Rs.50,000. Now you’ve never run a real campaign or you just left a campaign inside the course or just written your articles and left it. Now you do not have any actual data about how many people came to read that article of yours?

So from this, we get to know that digital marketing courses just give you elementary knowledge. Courses only give you one exposure regarding digital marketing tools. So no company or agency can give a fresher more salary or alone responsibility for one thing.

In India, there are numerous routes to break into the digital marketing profession, including:

  • Obtaining a degree in marketing or a closely related field: A bachelor’s or master’s degree in marketing or a related discipline, such as management, marketing, or operations research, can give a solid foundation in marketing concepts and equip people for careers in digital marketing.
  • Obtaining a certification in digital marketing: Many institutions provide digital marketing certification programs that teach specialized digital marketing skills and techniques. These programs are frequently shorter and more concentrated than degree programs, and they can be an excellent alternative for people who want to upgrade their skills or specialize in a specific area of digital marketing.
  • Gaining practical experience in digital marketing through internships, freelancing work, or entry-level roles can be a great approach to entering the sector and establishing a portfolio of work.
  • Networking: Connecting with people in the digital marketing sector may be a great method to learn about career possibilities and acquire insight into the industry.

Overall, these are a few instances of how people might get into the digital marketing profession in India. Individuals should examine their aims and interests while deciding on the best way to enter the industry.


In conclusion, we believe that becoming a millionaire while working in India is impossible. If you want to become a billionaire via work, you must relocate to other nations such as the United States, Canada, and others since the pay scale in these countries is higher than in India.

But if you create your own company or digital marketing firm and have the confidence to leave your job and take a small risk, no one can stop you from becoming a billionaire in this industry. You must design tactics based on your business objectives.

The education required for a career in digital marketing varies depending on the industry. An excellent place to start is with a bachelor’s degree in internet marketing or a closely related discipline. Search engine optimization, SEO, pay-per-click marketing, and web analytics are all topics they study in-depth. 


Q-1. Is digital marketing a high-paying job in India?

Yes, internet marketing may be a lucrative career in India. Salaries vary according to experience, job type, and firm, but the average annual income for a digital marketer in India is approximately Rs. 6-8 lakhs. Highly trained and experienced digital marketers, on the other hand, can make much more, with some earning up to Rs. 15 lakhs each year.

Q-2.  Is coding necessary for digital marketing?

Coding is not required for digital marketing. While coding abilities are advantageous, they are not required for many digital marketing positions. Digital marketing necessitates a diverse set of abilities, including strategy formulation, content generation, data analysis, and campaign administration, none of which necessitate coding experience.

Q-3.  Is digital marketing a stressful job?

It all depends. The degree of stress in digital marketing, like any other profession, can vary depending on a variety of factors such as workload, deadlines, and the individual’s capacity to manage stress. Tracking website statistics and managing several campaigns are two examples of fast-paced and hard parts of digital marketing.

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